Team Stag

Pete might hate being called “the boss,” but as Director of Stag, there’s no denying who’s at the helm. With deep roots in the countryside and a no-nonsense, sleeves-rolled-up attitude forged on a farm, Pete brings a wealth of practical experience and sharp instinct to the table.

Well-known and highly respected across the shooting fraternity, Pete has spent years in the thick of it—managing fleets of UTVs on Exmoor, getting his hands dirty, and dealing firsthand with the frustrations of subpar service and underperforming machines. Rather than put up with it, he took action. During the uncertainty of the Covid era, Pete made a bold move: he approached Polaris with a vision to become a dealer. With their rock-solid reputation and growing dominance in the industry, it was a perfect fit. The partnership was sealed in 2021.

But Pete’s history with Polaris goes way back—he cut his teeth racing the Predator and Outlaw for them in the 2000s, so the brand was already in his blood.

Setting up the workshop from scratch was a true hands-on mission, complete with late nights, dusty corners, and some trial-and-error ramp placement—always with his loyal dog Holly watching from her bed in the corner, never far from his side.

Today, Pete leads a team he’s immensely proud of. Compliments flow regularly from customers and peers, but if you asked the Stag crew, they’d say the same about him: fair, generous, and a boss in title only—because with Pete, everyone’s in it together.